The deal has been officially communicated in October 2019. The surf start-up waveup takes over the travel dino at Zurich’s Kreuzplatz. This means that the company’s 21-year history can be continued.

Co-owner of Sudden Rush GmbH
From left to right: Pascal Brotzer, Kevin Völkle, Sebastian Bosson, Ashley Stutz, and Tibor Baschnonga.

And this in times of insolvency Thomas Cook and the ever-increasing shift in travel trade to the digital world. Despite the current developments, the management did not think about the offer for a minute – it was clear this fits 100 percent to waveup. For about five years, waveup has been the Swiss umbrella organization is synonymous with surfing in Switzerland. With the Leisure and surf park project in Regensdorf, the only Swiss surf magazine and blog (WaveupMag/WaveupBlog), various events and the association is waveup top of mind in terms of surfing and lifestyle.

By taking over the renowned travel agencies Sudden Rush diversifies waveup the existing Offer. skills such as stringent communication, professional handling of digital channels as well as the wide network, the Sudden Rush further successes. waveup is convinced that the elaborate Advice and organization of special trips even today by pure digital alternatives can be replaced. The personal contact enjoys a high priority. Through the participation of two long-standing employees (Tibor Baschnonga and Kevin Völkle) on the new company design internal travel know-how could be secured.

The purchase of Sudden Rush GmbH was for waveup also a strategic move. The travel agency acts as a another piece of the puzzle regarding the mammoth project in Regensdorf. The team of Sudden Rush will not only be the future guests of the park on their surfing trips advice, but also take over the booking for the surf sessions.

“As a sustainability expert at waveup, I am particularly looking forward to this challenge of being involved in the travel market and looking for new concepts,” says Sebastian Bosson (BBA Sustainability Management), the newly minted managing director.

Short portrait“waveup” 2014 started with the foundation of the association for wave surfing enthusiasts. It is now one of the largest and most active surf clubs in Switzerland. Since 2017, the “waveup marketing GmbH” exists, which distributes the only Swiss surf magazine “WaveupMag” (exclusive media partner of the Swiss Surf Association SSA) and the“WaveupBlog”and organizes numerous events throughout Switzerland. In the same year, the “waveup creations AG” was founded, which is committed to the planning and realisation of wave parks like this one in Regensdorf.

The full report including conversation with Sebastian Bosson can be found in WaveupMag 4/2019: